Test your first idea

For early-stage and aspiring founders

Your brilliant idea might suck. Find out before you build it.

Test your first ideaSee how it works

150+ founders already testing · 35,000 verified validators

Build the version the people actually want.

Validating turns your idea into a structured experiment and runs it against a matched audience, so you can understand if it has demand or not.

How it works, in 5 steps

Your idea
an app that helps freelancers find clients
HypothesisFreelancers would leave platforms for a direct channel
Who answersActive freelancers, 6+ months on a marketplace
Validated if≥ 60% would pay
Budget€120 · 200 responses
Anonymous answers
I’d pay, but not that muchTried three of these already
VALIDATED
Result68% would pay · 200 responses · 19h

Panels

Human panel

Test your idea with
potential customers.

We create a survey about your business idea and recruit people who match your target audience. They’re paid to share their needs, buying habits and interest in your solution.

  • Reach your audience. We recruit them.
  • Learn what they’d pay and what stops them.
  • Find the most interested customer groups.
ResultDemand Signals
Budget$$
Seven people holding phones on an orange field
Agentic panel

Build for people.
And AI agents.

Build for a future where AI agents browse, buy, fill out forms and recommend products on our behalf. Agentic Validation helps you understand what they need from your idea before you build.

  • Test if agents see a need for your idea.
  • See what agents need to choose and use it.
  • Define what to build before development.
ResultAgents Insights
Budget$
Seven translucent agents holding phones on an indigo field

Why this beats how you validate now

Four reasons. One tool.

An hourglass in blue glass and resin

Quicker than ever

Writing a survey, finding participants and chasing replies takes time. Validating handles setup, matching and response collection, so you spend less time organising research and more time acting on it.

SPEED
An orange scale with a light bulb on one pan and a coin on the other

Cheaper than ever

A survey subscription still leaves you to find respondents. Validating brings setup, participants and reporting into one experiment budget, with a cost breakdown before launch and no subscription.

BUDGET
Two translucent agents facing three soft shapes, purple, iridescent and green

Smarter than ever

Customer surveys help you build for people. But what will agents need to use, choose or recommend your product? Agentic Validation brings those requirements into your decisions before you build.

BUILD FOR AGENTS
Three Validating coins in gold, silver and bronze

More useful than ever

A spreadsheet of answers still leaves you to work out what to do. Validating turns the results into findings and next steps. Validated experiments also receive a certificate with a result others can verify online.

PROOF

Your results and recommended next steps.

See what your experiment revealed and how it should shape your product. Depending on your panel, the report explains what potential customers want or what AI agents would need to use, choose and recommend your idea.

Audience breakdownHow different groups responded
Validator feedbackWhat people said, in their own words
Agentic validationWhat agents need from your idea
Next actionsbuilt on your data
Smart Validation CertificateShare a verifiable record of your experiment

Post-validation

Review the results. Plan your next move.

A dedicated call.
A clear next step.

In a dedicated call, our team reviews your report with you and helps prioritise what to do next. Our specialists and partners can support you across product development, distribution, funding strategy and accelerator applications.

Building, iteration & code reviewUse the findings to decide what to build, change or test again, with specialist support on technical choices and MVP code review.
Go-to-market & distributionPlan how to reach your first users, refine your positioning and connect with interested Validators who agree to follow up.
Funding & bootstrapping strategyExplore how to fund your next stage, from bootstrapping to raising capital, with guidance from our specialists and partners.
Accelerator applicationsUse your research findings to strengthen your application, explain the opportunity and prepare your pitch with specialist support.

Pricing

Pay per experiment. Nothing else.

Subscription$0
Survey creation$0
Extra fees$0
Total budget$500
≈ 210 verified responsesdelivered in 48–72h
$0$1,000

This example is calculated with an experiment of 12 mins and an average hourly rate of 11$ for each validator.

Frequently asked questions

What is Validating?

Validating tells you whether a business idea actually has demand, before you spend months and money building it. You describe the idea in plain language, we design a short experiment around it, and real verified people, or AI agents, or both, react to it. You get back a clear verdict and a report explaining what is working, what is not, and why.

Do I need a product, or even a prototype, to start?

No. You can validate an idea that only exists in your head, one you sketched on paper, one you are about to build, or one you already built where something is not landing. The earlier you test, the more you save, but it works at any stage.

What kind of experiments will I actually run?

Short, structured tests built around the one assumption that would break your idea if you are wrong about it. Never a generic 20-question survey. You describe the idea, our AI designs the experiment, you review and approve every question before it goes live, and it runs against real people, AI agents, or both.

What is agentic validation and why should I care?

More and more of your future customers will not be humans browsing your site. They will be AI agents doing the searching, comparing and deciding on someone's behalf. Agentic validation tests that directly. We give real AI systems a real decision to make and observe what they choose and why. If an agent skips your product today, that is a real signal, the same way a person saying they would not buy this is.

How long does it take?

Human panels typically return in 48 to 72 hours, depending on how niche your audience is and how many responses you need. Agent panels come back in minutes.

How much does it cost?

You set a budget per experiment. We recommend a number based on your audience size and the panel you choose, and every cost is itemised before anything launches. No subscription, no seats, no automatic charges.

Who are the validators?

Real, identity-verified people: professionals, consumers, domain experts, freelancers, students, matched to your experiment on their actual background. They are paid to participate, which is exactly what keeps the feedback honest instead of polite.

Is my idea kept private?

Yes. Validators and agents only see what they need in order to react: the problem first, your solution only once the experiment reaches the validation phase. We do not publish your idea anywhere, and you approve every experiment before it runs.

What is a Smart Validation Certificate?

Shareable proof that your idea met the acceptance criteria you defined, when tested with real validators. It carries a unique ID that anyone can verify online, so investors, accelerators and co-founders can check the evidence directly instead of taking your word for it.

How is this different from surveys, Prolific or UserTesting?

Survey tools hand you raw responses you still have to design, distribute and interpret. Research marketplaces hand you recruitment you still have to operate. Validating designs the experiment, holds you to acceptance criteria you set before seeing results, runs it against the right panel, and returns a verdict with a deep report. And no other tool tests human demand and machine readiness in the same place.

Is Validating GDPR-compliant?

Yes. Built in Europe, GDPR-compliant by design. Validator identities are verified, responses are quality-scored, and you see anonymised feedback. Agent reasoning traces are included in the report.

Give your idea a proper test.
Before you give it time & money.

Set your budget. Test the assumption. Read the evidence.
Then decide whether it deserves more of your time.

Test your first idea

No card required to look around.